Browsing: Branding
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
Delta’s Dating Wall is an Evolving Piece of Branded Art
The #DeltaDatingWall, a product of the partnership between Delta and dating app Tinder, revamps the…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Swipe Right: How Brands Are Using Tinder for Marketing
When people think about Tinder, they tend to think about unsolicited dirty photos and bad…
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
Amazon Advances Its Ad Business, But Are Brands Ready To Buy?
Amazon often seems to be going a mile a minute in every direction. Snapping up…