Browsing: Branding
SALES VS. BRANDING
This one is really interesting and I have been thinking a lot about going deeper…
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
Graphic Design’s Next Great Challenge: Branding AI
Pentagram brands an AI processor startup demonstrating its smarts, and without tech tropes. [Image: courtesy…
Yes, you can measure brand experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony…
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…