The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.
Some 23% of respondents say false, misleading, or phony advertising is one of the things that bothers them most about brand marketing; stupid television/video commercials and false promises are tied for second (11% cite for each), followed by poorly trained store personnel (10%) and bad product design (8%):
Respondents say the types of digital advertising that bother them most are intrusive pop-up ads (22% cite them) and auto-playing video ads (17%):
Consumers consider negative advertising experiences to be those that are obnoxious/intrusive (19%), discriminatory/hateful (18%), and irritating/annoying (12%):
Two-thirds of consumers say having a negative advertising experience would make them feel differently about a brand or choose not do business with a brand:
About the research: The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom.
This article first appeared in www.marketingprofs.com
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