Browsing: Branding
The Top Airline Co-Branded Cards to Have in 2017
Most folks already know that if a particular airline sees a good chunk of your annual travel, it’s…
Disruptive retail – 10 brands show how it’s coming to life
What makes a disruptive retailer? We’re all quite familiar with the idea of retail undergoing…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…
Why brands will welcome Amazon’s challenge to Google and Facebook
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge…
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…