Browsing: Branding
Memes in marketing: Seven memorable examples from brands
The average person reportedly spends nearly two hours on social media every day. Alongside funny…
Richard Branson on the Virgin Brand—and the Future of Travel
Promoting his new book—Finding My Virginity—this week, British billionaire and entrepreneur Richard Branson told CNBC’s Squawk Boxpanel…
How to Choose a Font for Your Brand [Infographic]
A brand’s font choice is like the plumbing in your home: You don’t think much…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Branding Has Never Been Harder. Here’s How To Master It
Tremendous cultural and technological changes have expanded the parameters of identity design. Here are four…
#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…
Why the death of a brand doesn’t have to be a Kodak moment
There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…