Browsing: Branding
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital
Its iconic letters stand among the most successful branding ever Peg Entwistle had come 3,000…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
The Most Popular Colors in Business and What They Say About a Brand [Infographic]
Remember those mobile phone carrier commercials that used colored balls to represent the four big…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
These 4 Personal Branding Tactics Will Transform Your Career
Landit CEO Lisa Skeete Tatum says it’s time to ditch mentors and build “personal boards…