Browsing: Branding
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
How Branding Is Fueling The Cryptocurrency Craze
The creators of many new currencies are shrewdly marketing their coins by tying them to…
How KFC is Boosting the ‘Value’ of Colonel Sanders
KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it. Why…
How Does a Marketing Leader’s Personal Branding and Thought Leadership Grow Their Company?
Your marketing leadership’s personal branding and thought leadership are a cornerstone of your company’s growth…
A CEO’s Crash Course in Brand Loyalty
THE BIG IDEA: Outperforming CEOs love to know about their customers and position their business…
FINDING YOUR FANATICS: 3 TIPS FOR HIRING BRAND ADVOCATES
Hiring brand advocates is easier said than done. These tips can help you narrow down…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…