Browsing: Branding
What Budweiser, Nike teach brands about taking a stand
What Bud got right that Nike did not MavenMagnet presented exclusive data at Advertising Week on…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
The Forgotten Genius Of 17th Century Japanese Branding
Hundreds of years ago, Edo period sign designers were using the same principles as today’s…
7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…
Ecobranding: Famous Corporate Logos, Redesigned To Use Less Ink
You can still recognize the apple and the swoosh, but they’re far more ecologically friendly.…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
In Search of Growth, Nike Personalizes Its Brand Experience
New York City’s new Nike By You studio—launching on September 16th—will be the brand’s epicenter for customization…
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an “Inner Circle” of more than 3,000 members to…
BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…