Browsing: Branding
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Bottling the Secret Sauce:
Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared…
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
HACKcellence Fest: A virtual Davos for the student community
The Toshiba Kioxia pioneered HACKcellence Fest is a committed, purpose filled initiative to establish a Davos for the student universe in M East, Levant, Indian…
HACKcellence Fest: They came, they hacked, they conquered !
Student powered energy and ideation at it’s very best -The Toshiba Kioxia pioneered HACKcellence Fest reached its crescendo with the Top…
Memorease are made of these
Kioxia (formerly Toshiba Memory) had a stellar MOM(Meeting of Minds) for it’s Channel Partners and network last week. The…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
BRANDS THAT MATTER
Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies…
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
How ideals, passion and purpose can transform your small business.
You’ve probably heard this one before, but it’s worth repeating: The purpose of your company…