Browsing: Branding
Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Doing Capitalism Differently — One Backpack at a Time
Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
BMW is transitioning into a very cool brand
BMW designs parts of i Vision Circular concept car to “fall apart” at push of…
Behind the Build of the FX Living Brand System
A fearless journey into new creative territory Our clients at FX are always pushing themselves…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…