Browsing: Branding
How brands can leverage QR codes to connect with customers
The pandemic made QR codes more essential and ever-present. They have become an attractive tool…
Starting a brand from scratch
Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how…
Slicing & dicing your marketing budget for the best results
I’ve been pondering a question that you might be familiar with: Where am I going…
Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…
Transforming A Brand With Inspiration And Martech
Starting The New Year Off Right: Understanding The Role Of MarTech And AI In The…
Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
Consumer insights demonstrate need for brands to make good on their sustainability and human rights…
THE BRAND BABBLE ISSUE
The focus of today’s sermon will be brand babble and the widespread and usually silly…
How brands can engage millennials via social, metaverse
Millennials, also known as Generation Y, are a generation of doers, multitaskers that have high…
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
“Tony’s has done a great job of raising awareness of an important issue; and there…