Browsing: Branding
We Don’t Talk About Bruno…What Can Brands Learn From Encanto?
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million…
Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…
INTERNATIONAL FOOTBALL MATCH CELEBRATING EDUCATION & SPORT
Bolton Wanderers Football Club Elite Development Squad to play Emirates Football Club in Ras al…
What Do CMOs Actually Want in an Agency?
Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing…
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
Brand voice: 3 steps to success
The most memorable brands, from Apple to Geico, are ones that have a clear and…
Could mocking anti-vaxxers increase app downloads? Chicken chain Nando’s is betting on it.
In 24 countries on 5 continents, fast-casual restaurant chain Nando’s is known for its flame-grilled…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…