![Ads are more effective when repeated in a block](https://www.brandknewmag.com/wp-content/uploads/2023/10/Adv_001-29.jpg)
Browsing: Advertising
![United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport](https://www.brandknewmag.com/wp-content/uploads/2022/08/Adv_093.jpg)
United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to…
![How and why DTC advertising hasn’t cooled off as much as once thought](https://www.brandknewmag.com/wp-content/uploads/2022/08/Adv_091.jpg)
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
![How to ensure more effective creative advertising gets delivered](https://www.brandknewmag.com/wp-content/uploads/2022/08/Branding_hp_224.jpg)
How to ensure more effective creative advertising gets delivered
Great creative is the second biggest driver of advertising profitability. When it comes to the…
![Ikea’s New Collection Makes Your Not-Home Office Feel Like Home](https://www.brandknewmag.com/wp-content/uploads/2022/08/Branding_hp_220.jpg)
Ikea’s New Collection Makes Your Not-Home Office Feel Like Home
Dentsu helps ease the back-to-work transition Be it ever so humble, there’s no place like…
![Industry Forum: Do advertising awards equate to brand success?](https://www.brandknewmag.com/wp-content/uploads/2022/08/Design_112.jpg)
Industry Forum: Do advertising awards equate to brand success?
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…
![Lessons from Cannes Lions: Making the case for creative effectiveness](https://www.brandknewmag.com/wp-content/uploads/2022/08/Design_111.jpg)
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
![GOOGLE LIES, NOBODY CARES](https://www.brandknewmag.com/wp-content/uploads/2022/08/Design_1110.jpg)
GOOGLE LIES, NOBODY CARES
ACT I: It’s 2020. Google is starting to feel uneasy about the outrageous amount of spying…
![What’s With All the Advertising Leaders Hating on Advertising?](https://www.brandknewmag.com/wp-content/uploads/2022/08/Design_105-1.jpg)
What’s With All the Advertising Leaders Hating on Advertising?
No other industry talks about itself this way Look at these three quotes from industry…
![HEINEKEN TURNED LATE-NIGHT NYC OFFICE WORKERS INTO OUTDOOR ADS](https://www.brandknewmag.com/wp-content/uploads/2022/07/Adv_090.jpg)
HEINEKEN TURNED LATE-NIGHT NYC OFFICE WORKERS INTO OUTDOOR ADS
Stunt promoting its app-closing bottle opener dubbed ‘The Closer’ literally spotlighted those working late https://www.youtube.com/embed/MXKvKU-EyA4…
![Ryan Reynolds is the unlikely hero for the ad industry](https://www.brandknewmag.com/wp-content/uploads/2022/07/Adv_083.jpg)
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…