Browsing: Advertising
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
Ever Been Told You’re Too Nice to Work in Advertising?
When we first got into this business, we were both told, more than once, that…
See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
Yep, you heard it here first! Creative ads actually outperform boring, unimaginative ads
Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…
Amazon ads and the emerging idea of technofeudalism
Amazon advertising is steadily growing into a vital part of the total business accounting for…
THE BLINDNESS OF VISIONARIES
This week we witnessed the further destruction of the reputations of tech “visionaries.” You’d think…
Creativity & The Certainty of Uncertainty !
just as change is the only constant, the only certainty is uncertainty. And knowing how…
Space advertising could be the next big thing
The Jetsons set the standard of what the future could look like, billboards in space…
It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
British Airways’ New Ads Will Make You Love Copywriting Again
Uncommon delightfully explores the many reasons we fly It’s been a while since we’ve seen…