Browsing: Advertising
Creativity and the ‘in between’
Where does creativity come from, and where are the finest, most useful connections made? In…
Listen Up: Why It’s Better to Be Interested than Interesting
As a communication expert, Alison Wood Brooks spends a lot of time talking about talking.…
The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.…
The definitive Digiday guide to what’s in and out for advertising in 2023
Adland saw its fair share of ups and downs this year. For a comprehensive look…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
Attention Applied: Time-in-view is the downfall of modern measurement
Professor Karen Nelson-Field, founder of Amplified Intelligence, joins WARC with a new bi-monthly column, Attention…
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
Ever Been Told You’re Too Nice to Work in Advertising?
When we first got into this business, we were both told, more than once, that…
See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…