Browsing: Advertising
Curiosity Skilled The Cat!
Curiosity is that strange human trait that got us out of the cave, across the globe, and onto…
A Letter to the Industry: Why Advertising Matters
And how to save it with creative technology Dear advertising industry—clients, potential clients, partners, collaborators,…
As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
The 4A’s Latest Mission: Drawing Up ‘Recession Proof’ Plan For Agencies
Whether the U.S. and other countries are in a recession or soon headed for one…
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
RETAIL MEDIA NETWORKS—THE NEW SKILLS EVERY MARKETER NEEDS
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail…
United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to…