Browsing: Advertising
Want Fresher Creative? Stop Siloing Your Agencies
4 strategies to avoid the copycat sea of sameness Modern brands are increasingly complex, the…
What is a copywriter?
Adland needs to reclaim the term because it has been cheapened and debased. The answer…
The Doomsday Clock is ticking on the world’s biggest advertising festival
Six key takeaways from this year’s Cannes Lions and how your campaigns can be better…
Empathy trumps fear as copywriting evolves
How to Write Copy That Sells in a Post-Pandemic World Do you want more sales?…
Global: Has advertising lost its connection with consumers?
Advertising has always been designed to attract consumers to products and brands but is it…
4 Top Creatives on the Ads That Influenced Them
In our new series, we hear from Omid Farhang, Pum Lefebure, Walter Geer and Gerry…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known…