Browsing: Advertising
Welcome to Meta’s weird advertising war with Apple—the musical
Meta’s bizarre $6 million advertising blitz shows just what’s at stake for the company. “Branded” is…
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
FCBCURE’s Jacqui Sutton on Clear, Simple Messaging in Healthcare
Plus, the need for equity in treatment and better pathways into the business for people…
Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
The Creative Apocalypse: Preparing your Client
The Creative Apocalypse: Preparing your Client! There is great, there is good and there is…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Why creativity always loses the battle against eight indifferent consumers
While the commissioning of qualitative and quantitative research is clearly important, the role of the…