How to ensure more effective creative advertising gets delivered


Great creative is the second biggest driver of advertising profitability. When it comes to the fast-paced world of advertising there’s rarely time to thoroughly test your campaigns preflight to know whether your creative will hit the mark.The ability to make advertising decisions more responsively – and based on validated data – is more critical than ever to unlock greater impact from your budget. Screen, test and optimise your ads with a suite of agile market research tools that deliver decision-quality insights at the speed your business moves. 

Discover how to optimize your ads with a platform designed to move at the speed of business. Within this new guide, you will::

  • Learn which use cases are optimal for different types of ad testing
  • Better understand which tool is the perfect fit for your project
  • See the methodology that’s driving these decision-quality results
  • Find out why brands choose this Kantar Marketplace guide to improve creative impact

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BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

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