Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
Author Sarah Jones
Sarah Jones
Sarah Jones is staff reporter on Luxury Daily, New York. Her beats are apparel and accessories, government, home furnishings, legal and privacy, nonprofits and retail.
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…
Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for…
Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
Top 10 luxury brand mobile marketers of Q2
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded…
Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…
Hermès CEO: Heritage brands must adapt to remain relevant
FLORENCE, Italy – Since its founding in 1837, Hermès has had to adapt to changing…
How can fashion brands leverage shopping tourism?
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers…