10 Lessons | What did we learn from Cannes Lions 2018?

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TEN LESSONS FROM THE COMMUNICATION TRACK

From “hackvertising” and diversity to media consolidation and the power that creatives still have in agencies, Communications at Cannes Lions was where the big creative ideas took centre stage. And we’ve gathered up the biggest insights from the Track to inspire you.
It’s easy to download the insights from the festival if you want to use them in your own presentations. Simply click on the downloadicon.png icon next to each video or click the link below each clip and then right click the media and select “save as” if prompted to.

4. CREATIVES CAN BE STRATEGISTS AND STRATEGISTS CAN BE CREATIVES

There should be no different departments or silos at a creative agency (according to one of the world’s most creative agencies)
Download Silla Levin, CEO for Forsman & Bodenfors, speaking during Forsman & Bodenfor’s session “How to be Human”

7. BRANDS CAN REPLACE GOVERNMENTS IN TAKING AN ETHICAL LEAD – AS NIKE DID IN AUSTRALIA…

Download Nike’s Outdoor Gold Lion winner “Nike Australian Marriage Equality Swoosh Vote”
Here’s why the jury thought it stood out among the work
Download Chris Garbutt, Chief Creative Officer for TBWA, speaking during the “Inside the Jury Room – Outdoor Lions” session

8. CREATIVITY ENABLES US TO SEE THE BIG PICTURE AND THAT CAN HELP TO MAKE THE WORLD A BETTER PLACE

Download Robert Wong, Vice President, Google Creative Lab at Google on stage during “What Creativity Can Do”

This article first appeared in www.creativity.ascential.com

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