How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
Browsing: Burger King
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…