Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Browsing: Burger King
Why Mobile Apps are Key for the Customer Experience
With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…
The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…
Daniel S. Schwartz of Restaurant Brands International on the Value of Hard Work
This interview with Daniel S. Schwartz, chief executive of Restaurant Brands International, the parent company of Burger…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…
Voicebot market growing faster than ever, but here’s a realistic take
Voice technology that power devices like Amazon’s Alexa and Google Home is the next frontier…