‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Browsing: Burger King
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
COCA-COLA’S NEW GLOBAL DESIGN CHIEF ON PLANS FOR THE FUTURE AND HIS FAVORITE DESIGNS OF COKE’S PAST
Coca-Cola Co. has named Restaurant Brands International VP-Global Head of Design Rapha Abreu its new…
Sex sells: lessons in depicting real women in advertising
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the…
The power of narrative foresight to reframe reality through brands, media and the stories we consume
Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…