Marketers struggle to ‘energise’ in-house creatives
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but…
Browsing: Burger King
Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’
At first it was charming, but the many branded tie-ins to the Netflix hit are…
A HISTORY OF BRANDS HACKING WIKIPEDIA
The North Face found itself in hot water when it hacked Wikipedia for its own…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Why Mobile Apps are Key for the Customer Experience
With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…
The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…
Daniel S. Schwartz of Restaurant Brands International on the Value of Hard Work
This interview with Daniel S. Schwartz, chief executive of Restaurant Brands International, the parent company of Burger…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…