General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Browsing: Burger King
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
A Bit Of Executive Creative Director History
If there is anything that I find a bit off-putting about the dynamic move to…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Burger King’s secret sauce: CMO Fernando Machado shares its unique creative methods
Burger King’s unconventional ads have been the talk of the industry for years. But how…
The Social Distancing Whopper
Agency Network: Wunderman Thompson Published/Aired: May 2020 Posted: May 21, 2020 https://youtu.be/pwZHZuCQlO0 In Italy, the time of total…
Pandemic advertising is getting freaky
You probably won’t be shacking up in a hotel anytime soon. But that hasn’t stopped…
Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…