Not only can Instagram Stories be a fun way to promote your brand over social media, but it also has the potential to drive traffic to your website, build relationships with customers, grow engagement, and even increase your sales.
Considering that Instagram’s interface is pretty easy to use, creating a Story can be achieved in just a few simple steps. This simplicity and the far reach Instagram Stories have made 88% of businesses to consider increasing their Stories posting this year.
It only makes sense because, if you own a business profile, you can get hold of some really useful metrics. Not only will you be able to see who and how many people have viewed it, but also the number of interactions, impressions, and much more.
With more and more people using Stories every day, it is important to have a strategy in place for sharing your content, much like the businesses that can be found in the infographic below.
Each of these businesses have found a creative way to engage their followers using Stories, be it a behind the scenes tour of the business or how-to videos, each contribute to the success of the brand in some way.
Just like the Instagram feed algorithm, the algorithm used for Stories makes it much easier for people to find the content that they might be interested in. You don’t even have to be following a brand to see Stories that it creates, so it can be a great way to attract your potential target market.
If you can get your Story to feature on the explore page, you could get a lot more followers and engagement, much like making it to the first page of a Google search.
If you haven’t already given it a go, then now is the time to get started building up your following using Instagram Stories. Chances are your competitors are already doing it, so you need to catch up before you really get left behind.
This article first appeared in www.99firms.com
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