Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
Browsing: Adidas
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…