The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
Browsing: Gap
Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
The power of AI: Creating truly impactful advertising experiences
The average consumer is exposed to 10,000 messages daily, switching between screens more than 20…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
The Ultimate Guide To Using Instagram Stories For Business
Not only can Instagram Stories be a fun way to promote your brand over social…