The power of AI: Creating truly impactful advertising experiences
The average consumer is exposed to 10,000 messages daily, switching between screens more than 20…
Browsing: Gap
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
The Ultimate Guide To Using Instagram Stories For Business
Not only can Instagram Stories be a fun way to promote your brand over social…
Consumers Respond To #Hashtags, Not @Handles
Markters are still navigating how to best use social media to connect with consumers, and…
Gender-neutral brands for kids are on the rise
MARKETING TO PARENTS OF ‘THEYBIES’ IS NOW A THING The new buzzword in parenting is…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
Gap Is Trying Really Hard Not To Screw Up Its Logo Again
The last time Gap messed around with logos was in 2010. It presented a new…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…