
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
The average consumer is exposed to 10,000 messages daily, switching between screens more than 20…
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
Not only can Instagram Stories be a fun way to promote your brand over social…
Markters are still navigating how to best use social media to connect with consumers, and…
MARKETING TO PARENTS OF ‘THEYBIES’ IS NOW A THING The new buzzword in parenting is…