The Renaissance of Somewhat Controversial Public Transit Ads


eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more.

US Out-of-Home Ad Spending, by Segment, 2018 (billions and % of total)

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