Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Browsing: TikTok
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
7 designers on their hopes for the new year
Leading designers, artists, and technologists share what they want to see happen in 2023. Designers…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
TikTok continues to be a brand marketer darling despite its geopolitical dramas
TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
Google unveils a more visual search experience for the TikTok generation
Google today announced it’s revamping the traditional Google Search experience to allow users to more…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…