Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Browsing: TikTok
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW
The week’s weirdest ideas plus fairy tales and classic ads reborn Here, a look at…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
The 10 most innovative social media companies of 2021
These top players in the social realm—including Epic Games, Reddit, OnlyFans, and more—are bringing us…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
NEXT GENERATION OF HORSESHIT
You’d think that after 10 plus years of hysterical “millennial” horseshit that went nowhere, the…
How to Stay Creative When Every Day Is Groundhog Day
Quarantine Day 1: Got up early. Kids off to school. Quick shower. Zoom call. Nice…