Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Browsing: TikTok
A Bit Of Executive Creative Director History
If there is anything that I find a bit off-putting about the dynamic move to…
Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video
La La Land’s Damien Chazelle directs a 9-minute celebration of a long-maligned format Ask a…
Apple “Made in the UK” by TBWA\Media Arts Lab London
Advertiser Apple Agency TBWA\Media Arts Lab Sector Technology brands Apple is celebrating…
Trump Campaign Urges Supporters to Back TikTok Ban in Online Ads
Donald Trump’s presidential campaign is paying for ads on Facebook Inc.’s social media platforms urging supporters…
A New Card Ties Your Credit to Your Social Media Stats
Founded by Instagram and finance alums, Karat wants to be the black card in every…
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
All eyes on Zoom: How the at home eras breakout tool is coping with surging demand and scrutiny
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…