So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
Browsing: TikTok
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
The 10 most innovative social media companies of 2021
These top players in the social realm—including Epic Games, Reddit, OnlyFans, and more—are bringing us…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
NEXT GENERATION OF HORSESHIT
You’d think that after 10 plus years of hysterical “millennial” horseshit that went nowhere, the…
How to Stay Creative When Every Day Is Groundhog Day
Quarantine Day 1: Got up early. Kids off to school. Quick shower. Zoom call. Nice…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
OPINION: FROM ‘OK BOOMER’ TO ‘OK BRAND’—HOW TO ALIGN WITH GEN Z’S SOCIAL CONSCIENCE
You may not recognize the name Peter Kuli, at first blush, but you definitely know…
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
The 50 Best Memes of 2020, Explained
50 of this year’s funniest, weirdest and most chaotic viral internet videos, images and jokes…