YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
Browsing: TikTok
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…
The Future of Gen Alpha and Sports Lies in the Metaverse
Tips for brands looking to play ball Sometimes collectively referred to as screenagers, Gen Alpha…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW
The week’s weirdest ideas plus fairy tales and classic ads reborn Here, a look at…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…