Google unveils a more visual search experience for the TikTok generation
Google today announced it’s revamping the traditional Google Search experience to allow users to more…
Browsing: TikTok
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
How TikTok’s pushy watermark boosted its brand—and hurt Instagram
TikTik’s logo has become one of the most recognizable in digital culture—thanks in part to…
Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
Want to get married in the metaverse?
Dive Brief: Taco Bell is bringing its wedding services into the metaverse following five years…
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…