Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Browsing: TikTok
Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism TikTok can famously present established brands,…
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…