The Renaissance of Somewhat Controversial Public Transit Ads
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads:…
Browsing: eMarketer
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
How Brands Streamline Their Agency Partnerships
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in…
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
While the ability to identify customers across marketing channels has improved, most marketers still struggle…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
How to Create Successful Ad Campaigns for Social Stories
Executives from Facebook, Instagram and Snapchat share best practices Social behaviors are shifting to stories—a combination…
How we can restore consumer trust in brands
The loss of consumer trust is a huge threat to brands. As our economy undergoes…