The Hot Topics Interview Mastercard’s CMO


Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted its operandus modi from storytelling to story-making in a bid to resonate with consumers in an interview recorded at Cannes Lions 2017.

Hot Topics is a global media platform designed for business leaders to share knowledge and learn from their peers. This series of interviews are a co-production between Hot Topics and Cannes Lions and this clip was filmed at the 2017 edition of the International Festival of Creativity.

This article first appeared in

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: or visit

About Author

Comments are closed.