
‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared…
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises…
The COVID-19 outbreak has accelerated the adoption of digital tools that allow us to work…