‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Browsing: Mastercard
Marketers forge ahead with metaverse experiments despite murky economy
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Bottling the Secret Sauce:
Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared…
Are You Mastering AI? Or Will AI Master You?
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
The CMO as therapist: Marketing chiefs take on more intimate workplace role in pandemic
The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises…
Two Mastercard execs predict a future in which passwords and one-time pins will make way for a more streamlined global payments system
The COVID-19 outbreak has accelerated the adoption of digital tools that allow us to work…