Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
Browsing: Mastercard
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…
Can you describe an ad in a sentence without mentioning the brand?
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
Mastercard takes sonic branding one step further with its first single
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
Forget ads, use experiences, says Mastercard CMO
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…