Facebook said the eclipse sparked more discussion than Super Bowl LI
Twitter shared the map below, illustrating how the volume of conversation about the eclipse aligned with its path across the U.S.
— Twitter Data (@TwitterData) August 21, 2017
The Weather Channel‘s Chasing Eclipse 2017 Twitter livestream reached 7.1 million total unique viewers.
Facebook said Monday’s solar eclipse sparked more discussion than Super Bowl LI, adding that 67 percent of users discussing the eclipse were women, and 20 percent were located outside of the U.S.
The top 10 eclipse-related hashtags on Facebook were:
And the five non-U.S. countries discussing it the most were:
There were more than 129,000 eclipse-related Facebook Live videos from publishers and users, and all eclipse-related videos (not just Facebook Live) totaled over 365 million views.
Also, this 360-degree Facebook Live video from NASA, in 4K resolution, totaled more than 3 million views.
This article first appeared in www.adweek.com
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