Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]

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What exactly does “email personalization” mean? For some brands, it means including first name in an email. For others, it’s about providing customized product recommendations.

And for some brands, email personalization encompasses the entire email program, including name insertion and product recommendations, and also expanding to the types of emails sent and the times they are deployed.

EmailMonks and TowerData have created an interactive infographic that explains how marketers can use advanced email personalization—and why they should.

The graphic explores the idea of hyper-personalization and offers steps and tools to help marketers. It also offers seven personalization ideas and a list of do’s and don’ts.

This article first appeared in www.marketingprofs.com

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About Author

Laura Forer

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

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