What exactly does “email personalization” mean? For some brands, it means including first name in an email. For others, it’s about providing customized product recommendations.
And for some brands, email personalization encompasses the entire email program, including name insertion and product recommendations, and also expanding to the types of emails sent and the times they are deployed.
The graphic explores the idea of hyper-personalization and offers steps and tools to help marketers. It also offers seven personalization ideas and a list of do’s and don’ts.
This article first appeared in www.marketingprofs.com
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