How Data Analytics Can Drive Innovation
Data presents an invaluable opportunity for firms to innovate, but only if they know what…
Browsing: AI
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
How Google Photos joined the billion-user club
The surprising story of the Google gambit that stripped Google+ of some of its best…
AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder…