A new era of media is seemingly being born
THE RISE OF SUBSTACK The media industry has been among the hardest hit by the pandemic. In the…
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Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight…
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…
5 Mistakes You’re Making With Your Email List
Things aren’t always as they appear, and this especially applies to email marketing. The email…
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
You Need Trust Creators, Not Content Creators
Price and trust. When you boil it down, these are the two levers brands have…
Rethinking brand safety in a crisis
Brands blocking publisher content related to current events such as the coronavirus or Black Lives…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…