The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
Browsing: Trust
FIED and TESTED!
If judging others constitute full time employment, most of the world is a well employed…
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How the CEO of the Grammy Awards plans to win back the music industry’s trust
Artist boycotts. Sagging ratings. Music’s biggest night is clouded by controversy. Can the Recording Academy’s…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product What do climate change organization Extinction…
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
Understanding the Components of Trust: Is Objectivity Essential?
Right now, the American public trusts businesses more than they trust the government or media.…
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…