Browsing: Branding
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…
Nancy Reagan, the Buddha, and You: On the future of your brand
The Buddha says, “The problem is you think that you have time.” Nancy Reagan echoes…
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences…
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…
‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product What do climate change organization Extinction…
Here are some of the quirkiest brand collaborations that got us talking in 2022
Brand collaborations aren’t uncommon. And marketing executives maintain it’s for a good reason: these partnerships…
Excellence recognised for Photography | Videography. The Kioxia ExceLENS Awards, Edition 3.0 is back & calling for entries.
After a phenomenal second edition which saw close to 40,000 entries coming in, the Kioxia ExceLENS…
This new site uses AI to let you create the brand mashups of your dreams
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Imagine…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…