Browsing: Branding
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
How Plant-Based Food Branding is Changing the Game
Plant-based companies are driven by passion, technology, and remarkable resilience. These ventures emerge from a…
Brands can’t sit out the culture wars—whether they like it or not
As shareholder meetings become cultural battlegrounds, companies are forced to consider what their brands stand…
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
How Bose’s marketing chief is cutting through the noise
When Jim Mollica joined Bose as CMO in 2021, the business was in danger of…
The splat is back: Why Nickelodeon rebranded for the first time in 14 years
Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like…
See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…