Browsing: Branding
Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Want to Leave a Lasting Impression on Customers? Don’t Forget the (Proverbial) Fireworks
Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips…
Hotels are Way Behind on Tech. These Brands Are Trying to Change That
Skift Take Hotel executives admit they’re late to the party when it comes to adopting…
To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
The Revolutionary Electric Vehicle SERES 5 to be available in UAE this coming September
Green Motors and SERES Group unveils the revolutionary electric vehicle SERES 5 at W the…
Should you engage employees as brand ambassadors?
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps…
They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.
Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting…
3 Ways Brands Can Get Involved With Fandoms
Fandom has entered the mainstream and the hype is real. But fans expect more from brands than…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
With consumers craving stability, now is the big opportunity for big brands
It’s a tough world out there for consumers, who are more likely to be looking…