Browsing: Branding
The Revolutionary Electric Vehicle SERES 5 to be available in UAE this coming September
Green Motors and SERES Group unveils the revolutionary electric vehicle SERES 5 at W the…
Should you engage employees as brand ambassadors?
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps…
They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.
Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting…
3 Ways Brands Can Get Involved With Fandoms
Fandom has entered the mainstream and the hype is real. But fans expect more from brands than…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
With consumers craving stability, now is the big opportunity for big brands
It’s a tough world out there for consumers, who are more likely to be looking…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
How Plant-Based Food Branding is Changing the Game
Plant-based companies are driven by passion, technology, and remarkable resilience. These ventures emerge from a…
Brands can’t sit out the culture wars—whether they like it or not
As shareholder meetings become cultural battlegrounds, companies are forced to consider what their brands stand…
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…