Browsing: Branding
#NoFilter – how understanding attention can reframe brand building
Your brand may be your biggest asset. But, is it being harnessed as well as…
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
GCC’S BIGGEST ONLINE MEDICAL EDUCATION PLATFORM HEALTHVARSITY LAUNCHED
Portal will expand reach, accessibility of well-defined programs forhealth professionals using AI and Blockchain Technology…
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly…
Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
While the digital age gave those who opted in the means to amplify themselves, the…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Why influencers and social purpose are a winning formula
Entertain Impact CEO Paul Katz explores how what he calls the “influencer effect” can help…