Browsing: Branding
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…
Ready To Bet On The Yet To Be Born Beta Generation?
Generation Beta will be born from 2025 to 2040. Generation Beta’s social interactions may lean towards more artificial concepts. They…
Creativity is future proof
The more the uncertainty, the greater the clarion call for creativity. Creativity’s biggest propellant is uncertainty. The call to…
How Microsoft optimised on perception
Microsoft’s research and insights team linked revenue data to customer perception surveys to understand the…
The Long-term Business Case for Corporate Purpose
Business leaders do not have to choose between their values and creating value, according to…
Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and…
UFP(Unique Feelings Proposition) > USP (Unique Selling Proposition)
Ever since we can remember, marketing has focused on the USP, the unique selling proposition, and the product’s/service’s…
How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…
Understanding attention in walled gardens
Optimising to cost-based attention metrics can significantly lift both brand and business outcomes in social…
Brand Storytelling to Brand Story Living
Storyliving is the opportunity for brands to start a dialogue with their community. People demand authentic and unique…