Browsing: Branding
Being funny can make you money. Just ask Apple, IBM, and Taco Bell
Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
How to blend performance and branding for a Q4 boost
Q4 is right around the corner, and that means digital marketers need to be on…
The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
The rebranding of Uber
Uber rebrands less than two years after its last effort Ride-hailing app Uber’s attempts to improve its…
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. With over 100…
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
5 Simple Adjustments That Bring In High-End Clients Consistently
Don’t settle for clients who pay late, ask for discounts and deals, waste your time…