Browsing: Branding
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
8 Ways You’re Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really…
5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need. Think…
What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers…
Go (Do)Nuts over this re banding!
Dunkin’ Donuts gets a brand update, but the orange and pink logo isn’t going anywhere…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
How to Launch a New Brand: Five Tips for an Unforgettable Debut
Building a brand for your company is one of the most important things you can…