Browsing: Branding
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Technology Is Changing What a Premium Automotive Brand Looks Like
Many mature industries are experiencing significant technological disruption. The automotive industry is being disrupted…
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace,…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin…
The Big Trap for Brands: A Sea of Sameness!
The Big Trap for Brands: A Sea of Sameness Normal needs a new normalising! Since…
The future of branding? The third dimension
Hey Helvetica, why don’t you slap on this stereoscopic headset? That’s a nice typeface. Does…
Airbnb Designed Its Own ‘Playful’ Font to Unify Its Look Across All Platforms
Creating a font for UX design is more important than ever before Airbnb has a…
5 ways brands can win in the “don’t just sit there” economy
The first part of 2018 has blown the lid off of a long-time conversation around…
BEST BUY UNVEILS REBRANDING THAT WAS A YEAR IN THE MAKING
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new…