Browsing: Branding
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
Even Wall Street Couldn’t Protect Toms Shoes From Retail’s Storm
Bain Capital bought a 50 percent stake in the hip shoemaker, hoping to build on…
How marketers can find success in brand commerce and retail
The advent of smartphones has fundamentally changed how consumers shop, giving rise to a channel…
Gatorade signs Lionel Messi, Luis Suarez and Gabriel Jesus for global football campaign
Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything…
In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation
Audience and companies are linked in this age of cutting-edge creative It started for me…
Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
The PRomise, The PRospect, The PoweR of Celebrity PRanding!
It’s PRime Time! The PRomise, The PRospect, The PoweR of Celebrity PRanding A layer. Then another layer. The stack effect.…
HOW TO AVOID MOST BRAND CRISES — AND HOW TO SURVIVE WHEN ONE HITS
If a truck hauling Nestle bottled water gets in an accident, an alert goes out almost immediately…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…