Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything Changes’, the largest international campaign ever undertaken by the brand.
Lionel Messi,Luis Suarez and Gabriel Jesus will team up for the TV promotion as they champion Gatorade Football Energy, a drink specially formulated for the sport, while demonstrating what happens when erstwhile teammates become rivals.
FC Barcelona stars Messi and Suarez are depicted as best friends, training together until they find themselves in competition against each other. Gatorade is set against these changes as the one constant amidst shifting dynamics.
Messi commented: “Luis and I are very competitive; we always want to win, so we put aside our strong friendship when we compete against each other. Taking care of our bodies is very important and we focus on proper sports nutrition and the right hydration. Gatorade is our key partner who helps us in all this.”
The integrated campaign is set to run across Latin America, Western Europe, Asia, Mexico and the US, extending to print, digital, social media and point-of-sale.
This article first appeared in www.thedrum.com
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