Browsing: Branding
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
AI Is Giving Brands Eerily Human Voices
The Y Combinator-backed startup Voicery uses AI to develop bespoke, synthetic voices for brands. The…
5 Reasons Why You Need a Solid Personal Brand in 2018
As a former recruiter, I can tell you that job security isn’t a thing. As…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
Is This The Logo Of The Future?
A new app called Weird Type renders text in augmented reality. It’s a glimpse of…
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Don’t blame Amazon for the death of Toys “R” Us. It’s true, online shopping didn’t…
Branding Boot Camp: What to Do When You’re Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series…