Browsing: Branding
Personalisation promises – are brands biting off more than they can chew?
It’s a fine line between curated and creepy when it comes to crafting CX. According…
Why voice integration for brands is more important than voice search
There is a now infamous statistic among search marketers that 50% of all searches will…
Why customer-centric businesses thrive – seven tips for brands to refocus
With shareholders breathing down the necks of established organisations, some can find it difficult to…
Playable ads and gaming: What’s next for marketers?
Playable ads have been a part of gaming recently, and there’s growing interest in playable…
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
MOVING BEYOND THE PLATE: HOW RESTAURANTS ARE BECOMING THE NEW LIFESTYLE BRANDS
Restaurants are no longer just a place to have a meal. Today, customers are looking…
HIT A PLATEAU? 3 THINGS THAT MIGHT BE MISSING FROM YOUR BRANDING
According to these experts, there are a few common culprits behind lackluster branding. Read on…
No one cares about your logo
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
Tips to Build Community Around your Brand
Call it a target market, tribe or online community: In all cases, building an audience…