Advertising
What does it take to win a prestigious marketing award like a Cannes Lion? The simple answer is, of course,…
The classic example of the “creepy” ad is almost quaint these days: The pair of shoes you browsed once that now…
One day last year, Jessica Nelson was surprised to find her toddler, Aiden, watching videos online in which people opened…
The Ad-Pocalypse: We Are Already In The Post-Advertising Era Rod Banner has been a trailblazer in the B2B space–he’s set…
How to Get Started: Advertising on 6 Social Networks Most Internet users feel entitled — to consume online content, tools…
Grouping millennials together as a single group can be a costly mistake for marketers. “People keep thinking millennials, millennials, millennials—but there are…
Android’s cute animals ad by Droga5 is most shared ad of 2015 The ad featuring animals playing together for the…
In a speech at ad:tech London, Antoine de Kermel discussed how TVTY is helping brands such as O2, McDonald’s, Kia…
Forget eyeballs, we all know advertising is increasingly about conversations and engaging with your target audience in an organic way.…
In the final season of AMC’s Mad Men, during “The Monolith” episode, Harry Crane, the agency’s media buyer, demands that…