Advertising
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s unlikely to provide the creative…
Advanced Advertising at Paramount Advertising I have a weird job. I lead Advanced Advertising for Paramount. There are similar titles in…
AI art: everyone, it seems, has an opinion on it. But what do the people whose jobs are affected by…
Marc Guldimann, founder of Adelaide Metrics, explores the ways attention metrics can inadvertently be misaligned with a marketer’s true intention,…
Advertisements that are repeated in a block are generally more effective and significantly boost brand recall, according to new research…
Every business owner on earth has asked this question at some point or another… They lament, “does advertising really work?…
Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating new effectiveness research to supercharge…
Few topics ignite the advertising community as intensely as the notion of made-for-advertising sites (MFAs). The mere utterance of these initials appears…
The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long…
GUT Mexico and Corona urge the film industry to abandon the negative portrayal of Mexico through the long-standing use of a yellow filter. By rejecting…