Advertising
The nation loves apps. It’s a fact. We’ve all heard the hackneyed phrase, “there’s an app for that”, but it…
Creating a Channel Management Division Is a Good Start for Agencies The number of channels brands can use to reach…
There has been no dearth of posts and prophecies in recent months declaring that brands are, at best, becoming irrelevant…
Discover sales and negotiating tactics that can help boost business
Everybody is an ad agency these days. Thirty-billion-dollar accounting firms are ad agencies. Thirty-billion-dollar consulting companies are ad agencies. Billion-dollar media companies with a history…
Marketing managers and agencies worldwide are poised to swipe right for an advertising love-match in Tinder. With 50 million users, 1 billion-plus daily…
Instagram opens up to advertisers worldwide Instagram opened its platform to most advertisers across the globe on Wednesday as the…
Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines In the constantly shifting and often…
How do we reconcile the fact that people don’t like their data being shared, but publish it openly online? It’s…
Era of micro-marketing and mobile has arrived: Google, Facebook BY MITCHELL BINGEMANN AND ANDREW WHITE From left: Google’s Maile Carnegie,…