Advertising
Groupon Looks to Court Experience-Seekers with New TV Campaign Groupon is making its return to national TV advertising on Monday with…
Ask any born and bred New Yorker what their definition of a native New Yorker is. It would seem pretty…
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting out of advertising entirely, and…
Virtual reality is hot right now. But while the technology has the attention of many brands, it hasn’t gotten them…
In Searches, Those Paid Ads Pay Off Does knowing that a search listing is a paid ad make consumers evaluate…
JetBlue fuses social media, real-time data via interactive billboard JetBlue Airways is the first brand to build a campaign around…
Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies An academic study conducted by researchers from the Arthur W. Page…
A-B InBev Looks to Replace Budweiser With ‘America’ on Packs Label Filings Reveal Major Patriotic Packaging Play Budweiser, which has…
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as mighty marketing machines. The next…
Dove experiments with weather sensitive billboard in ‘April Showers’ campaign https://youtu.be/VUHPwL3YIeE Dove, Unilever’s personal care brand, unveiled a first-of-a-kind responsive…