Advertising
Marketers Struggle With Effective Mobile Ads Despite the fact that spending on digital video ads is expected to nearly triple…
We live in a time where our phones are constantly in our hands, as we touch, move and feel them…shouldn’t…
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure of having conversations with marketers…
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox, and Google’s YouTube have been…
Over the years, technology has made reaching consumers easier—but not always better. The early days of the Internet brought advertisers…
Content, data, technology. Which has the biggest effect on achieving advertising greatness? https://youtu.be/e181IgXFDqA This is the question three media mavericks…
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers are starting to realize the…
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from around the world. This year’s top…
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years, as advertisers spent more money…
We live in a time where our phones are constantly in our hands, as we touch, move and feel them…shouldn’t…